EDUCATION
Boston University College of Communication, Boston, MA
Master of Science in Public Relations; Concentration: Corporate PR, January 2010
Cumulative GPA 3.83; Awarded Hugo Shong Scholarship for Fall 2008
Fudan University, Shanghai, China
Bachelor of Arts in Literature, Cumulative GPA 3.5
Awarded People’s Scholarship of Fudan University: 1st (top 3%); 2nd two times (top 7%); 3rd (top 20%)
Only undergraduate chosen for government sponsored National 985 Project; Study published by Journalistic University
Nanyang Tech. University, Singapore
Study Abroad Program, Cumulative GPA 5.0/5.0
PROFESSIONAL EXPERIENCE
Wallwork Curry McKenna, Boston, MA
Public Relations Intern
• Clients include Symmons, AAA, Summer Infant, etc.
• Drafting news releases and media advisories (got huge coverage); building media lists; social media research
Ledao Investment Corp., Shanghai, China
Manager Assistant
• Drafted LED proposal while coordinating hardware study and conducting operation and market research
• Supported public affairs by attending business meetings with government representatives and lobbying mayors
Star (China) Co. Ltd.–subsidiary of News Corp., Shanghai, China
Marketing Intern of Xing Kong Wei Shi & Channel [V]
• Coordinated channel annual campaigns; managed Summer Shake Online Campaign, Wuzhuangyuan Online Contest and Most Adventurous Places projects
• Drafted media elements including releases, editorials, media alerts, etc; monitored and designed website content
• Chosen as intern team leader
PR Campaigns to Save the Life of a Student’s Mother, Shanghai, China
Chief
• Established the broad of directors
• Oversaw planning and execution of large-scale fund raising programs which raised $10,000 in three days
• Generated media coverage appearing in newspapers, magazines, television programs and on the Internet; reached audience worldwide from Beijing, China to Paris, France
COMMUNITY SERVICE
• Volunteered as English teacher for underserved children; coordinated donations of books for Starbucks; hosted talent contest for at-risk youth
ACTIVITIES
HRDC, Harvard—PR manager/ stage manager for three shows
CLSA Global Shanghai Forum—Media coordinator for media registration and press briefings
Lecture & Eloquence Association—Board member/ PR Chief
SKILLS
Computer: Familiar with uses of new media and software programs including MS Excel, PowerPoint, Word, Flash, Photoshop, Lexis/Nexis, Mintel, Cision, SEO, et al.
Language: Fluent English and Chinese
